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Latest Title - NEW For 2013 !!
Cross Media Marketing 101
The Concise Guide to Surviving in the C-suite
James D. Michelson
Cross Media Marketing 101, The concise guide to surviving in the C-suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds.
“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler
About the Author
James Michelson is the founder and principal at JFM Concepts, the makers of VDP Web. James is an internationally recognized thought leader and practitioner of cross media, digital marketing and sales. His personal experience spans business to business software, consulting, services, and durable goods in various verticals to consumer products and services. James is particularly skilled with software as a service (SaaS) and technology sales.
James has extensive international experience in the creation and execution of advanced cross media and one to one (1:1) integrated digital campaigns in multiple channels in a wide variety of verticals for both direct sales and lead generation. He has personally sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more.
James is a frequent speaker internationally at conferences, trade shows, and peer groups in a wide variety of industries. He has been engaged by the United States Postal Service, Kodak, Dscoop, PSDA, PODI, The Asociacion Internacional de Ferias, the Direct Marketing Association, and many more. His case studies have been featured by PODI, the USPS, PSDA and Kodak. As the Managing Member of JFM Concepts, James has developed and marketed an international brand portfolio of software as a service products. His extensive marketing experience creating custom direct marketing campaigns that feature Personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service. He has created a worldwide network of partners and resellers for the firm’s software platform and the turnkey marketing programs that provide soup to nuts marketing support for companies of all sizes Visit his personal site at www.jmichelson.com for more information.
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